BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260728T140000 DTEND;TZID=America/New_York:20260728T150000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Shop! MasterClass with Carlotta Dove DESCRIPTION:Human by Design: The New Playbook for Retail ExperienceAs technology accelerates and convenience peaks\, consumers are pushing back\, seeking meaning\, surprise\, and real connection in the brands they engage with. In this Shop! MasterClass\, Carlotta Dove (Director of Consumer Experience at IARetail\, MSc Psychology) brings a unique perspective at the intersection of behavioral science and design. Together\, we will explore the cultural shifts driving this change and what they mean for the future of retail design. From analogue rituals and sensory depth to "friction as a feature" and retail as a fourth space\, this session reframes human-centered design as a competitive advantage\, not a philosophy. Grounded in IA's 2026 Retail Futures research \, you'll leave with clear\, actionable ways to rethink your spaces\, experiences\, and brand touchpoints. \nYou'll walk away with: A new lens on consumer behavior in the age of AI and digital fatigue Design strategies that create emotional resonance and belonging Tangible ideas to apply across store design and experience X-ALT-DESC;FMTTYPE=text/html:

Human by Design: The New Playbook for Retail Experience

As technology accelerates and convenience peaks\, consumers are pushing back\, seeking meaning\, surprise\, and real connection in the brands they engage with. In this Shop! MasterClass\, Carlotta Dove (Director of Consumer Experience at IARetail\, MSc Psychology) brings a unique perspective at the intersection of behavioral science and design. Together\, we will explore the cultural shifts driving this change and what they mean for the future of retail design. From analogue rituals and sensory depth to &ldquo\;friction as a feature&rdquo\; and retail as a fourth space\, this session reframes human-centered design as a competitive advantage\, not a philosophy. Grounded in IA&rsquo\;s 2026 Retail Futures research \, you&rsquo\;ll leave with clear\, actionable ways to rethink your spaces\, experiences\, and brand touchpoints.
You&rsquo\;ll walk away with: \;

LOCATION: UID:e.4648.1495912 SEQUENCE:3 DTSTAMP:20260626T205457Z URL:https://members.shopassociation.org/events/Details/shop-masterclass-with-carlotta-dove-1774150?sourceTypeId=Hub END:VEVENT END:VCALENDAR