Board of Directors

Ron is the CEO & Driver for Ex-Sell Canadian Instore Services

With the head office team in Oakville, Ontario Ron continues to build and re-build high performing team in retail. Ex-Sell’s instore teams perform merchandising, demo, assisted sales, training and display installation in every major retailer in Canada.

Ron continues to serve our industry as:

• 20 Year member of World Alliance Retail Excellence & Standards
• 4 year board of directors World Alliance Retail Excellence & Standards
• 10 years’ service on Sub-committees and Conference boards

Ron continues to learn and grow as a leader. A serial entrepreneur and student of business leadership & culture, Ron works with EO, an international Entrepreneur Organization, as an active member and coach to young business owners. 

Ron will share his insights and lessons learned from 25 years as CEO and coach to his team.

Founder | CEO BB Creative Consultancy | Keynote Speaker  | C-Suite Advisor | Brand & Experience Strategy | Global Creative & Marketing Executive | Retail Design  | Board Member

Nadine’s role centers on leveraging and enhancing DFab’s creative and manufacturing resources to deliver innovative solutions for branded environments. With over 28 years of experience, she has created value through strategic partnerships with clients and design partners, combining expert creative design, practical engineering, and effective built solutions. Nadine is also actively involved in industry associations and is dedicated to supporting student mentorship programs, guiding the next generation of design and manufacturing professionals.

Frank Pisano is the CEO of Bluefin International Inc., a leading provider of professional digital signage display solutions. With more than 25 years of experience in the AV industry, he is recognized as a Digital Signage SME and respected industry leader known for building strategic relationships across the digital signage ecosystem. Since taking the helm at Bluefin International in 2023, he has helped lead the company through continued expansion, brand development, and strengthened industry partnerships.

Frank currently serves as President of the Digital Signage Federation (DSF) Board of Directors and is a board member of the Shop! Association. He recently completed his tenure on the AVIXA Board, where he contributed to industry leadership and development initiatives.

Known for his engaging communication style and passion for mentoring others, Frank is committed to fostering growth within the AV community and attracting new talent to the industry. He is also an avid golfer, sports fan, and loyal Virginia Tech Hokie.