As part of Vlastuin CDI, Mr.Flexx® supports brands and retailers in the transition towards more sustainable and scalable in store solutions. Together with sister brand LumiMae®, the group develops retail solutions ranging from reusable POS systems that reduce waste and improve efficiency to modular in store presentations and lighting concepts that elevate the shopping experience across retail environments.

A new customer story illustrates how sustainability and efficiency translate into daily retail practice. The case highlights a collaboration between Mr.Flexx® and Lekker Fris, a Dutch brand builder that develops brand activations to strengthen taste and brand presence across FMCG retail and supermarket environments.

For years, short lived cardboard displays were the standard in retail activations. Quick to produce, quick to replace and just as quick to become waste. Across supermarkets and brand activations, Lekker Fris began to question this approach. Sustainability was no longer a nice to have. It had become an entry requirement set by retailers and brands alike.

Rather than starting from design, the collaboration focused on the right questions:

– What should last for years instead of a single campaign?
– How can a display system be reused across brands and activations?
– What works for field teams in daily practice?
– And how do you scale without increasing waste or complexity?

These conversations formed the foundation of a pilot centred on responsibility, usability and long term value. Only after aligning on use, logistics and long term impact did form and materials come into play. The result was a reusable POS display approach that supports flexibility in the field while significantly reducing material waste across campaigns.

About Vlastuin CDI
Vlastuin CDI is a family-owned group with over 60 years of experience in retail solutions. Through its brands Mr.Flexx® and LumiMae®, the group develops sustainable POS systems, modular in-store presentation concepts and retail solutions designed for long-term use and real-world retail environments.