Recognizing innovative merchandising displays with the 68th Annual Outstanding Merchandising Achievement (OMA) Awards

MONTCLAIR, NJ – New benchmarks in in-store merchandising innovation have once again been set.

During a live awards ceremony at Shop! MarketPlace 2026 in New Orleans on May 6, 2026, Shop! Association announced the winners of the 2026 Outstanding Merchandising Achievement (OMA) Awards.

As the retail industry’s most prestigious and longest-running awards competition, the OMA Awards recognize excellence in merchandise displays across a wide range of product and retail categories.

“The OMA Award winners demonstrate how bold thinking, craftsmanship and innovation continue to raise the bar for merchandising at retail. These displays not only capture attention, but also create meaningful shopper engagement and measurable brand impact,” said Krystal Garcia, VP of Marketing at SmartWork Media.

A distinguished panel of judges reviewed more than 200 merchandise display entries competing for Gold, Silver and Bronze honors across 22 categories, the Path Zero Sustainability Innovation Award, and the industry’s most coveted Display of the Year title. Entries were judged on strategic intent, excellence in design, creativity, original use of materials, effective use of space and quality of execution.

The 2026 Shop! OMA Awards were presented to the following winners:

Display of the Year

• Permanent: adidas Shoebox Heritage Endcap at Dick's Sporting Goods, 
• The Bernard Group with co-entrant Latitude and Steelab
• Temporary: Mountain Dew Spectacular Display, Middlestreet Graphics and Display

Creative Award Winners

• Permanent: adidas Shoebox Heritage Endcap at Dick's Sporting Goods, 
• The Bernard Group with co-entrant Latitude and Steelab
• Temporary: Mountain Dew Spectacular Display, Middlestreet Graphics and Display

Budget Award Winners

• Permanent: Isla NFL Old Spice, Diseko Soluciones
• Temporary: Mars Wrigley - Theater Candy Counter Displays, Great Northern Corporation

Sustainability Award Winners

• Permanent: L'Oréal Paris x ULTA Gondola, Diam Premium North America LLC with co-entrant L'Oréal USA
• Permanent: essie x pOpshelf endcap, Diam Premium North America LLC with co-entrant L'Oréal USA
• Temporary: Sustainability Improvements in the SoftSoap Body Wash Club Pack, Hughes Decorr
• Temporary: Remedy Launch Endcap at Target, The Bernard Group
• Temporary: Parachute Home Luxury Bedding & Bath Launch at Target, The Bernard Group

 Gold Award Winners

Product-Based Categories

Athletic

• Permanent: adidas Shoebox Heritage Endcap at Dick's Sporting Goods, 
• The Bernard Group with co-entrant Latitude and Steelab

Beverages - Beer

• Temporary: Anheuser-Busch Bud Light Super Bowl Family, Outform

Beverages - Wine & Liquor

• Permanent: Heaven Hill Bottled in Bond Display, MRL Group
• Temporary: Evan Williams Eggnog Display, MRL Group

Carbonated Drinks

• Permanent: Talking Rain Popwell Introductory Display, Bish Creative
• Temporary: Talking Rain March Madness Retail Display, Great Northern Instore

Cosmetics and Fragrances

• Permanent: L'Oréal Paris x ULTA Gondola, Diam Premium North America LLC with co-entrant L'Oréal USA
• Temporary: e.l.f. Target Power Grip Endcap, Smurfit Westrock

Entertainment, Games and Toys

• Temporary: LEGO® Formula 1 Display, Rand-Whitney Container

General Merchandise

• Temporary: Spruce Pallet Train, Pratt Display

Hair Care and Skin Care

• Permanent: Cécred Ulta Beauty End Cap & Front-of-Store Family, Outform
• Temporary: CeraVe Back-to-School Bottle WOW Endcap, International Paper

Health Care

• Permanent: Oral B Glorifier End Cap, Diseko Soluciones
• Temporary: Colgate Hello Drop-in Endcap, Smurfit Westrock

Home and Garden

• Permanent: Stanton Studio, Innovative Marketing Solutions

Personal and Electronics and Software

• Permanent: PIXMA PRO-200S, Retail Without Boundaries by Innomark
• Temporary: Verizon Walmart Family Mobile – Holiday Half Pallet, Outform

Snack Products

• Temporary: Little Debbie Fall/Christmas Truck, McKee Foods Corporation

Retail-Based Categories

Club Store

• Temporary: tonies® Sam’s Club TB2 Bundle Pallet Display, The Royal Group

Drug Store

• Permanent: Coppertone Digital Endcap, Global Merchandising Services with co-entrant TAG Worldwide

Mass Merchandise - Retailer

• Permanent: Gladiator, ImageWorks Display
• Temporary: Harry's Holiday Gift Wall, Innomark Communications

Specialty Retailers and Services

• Permanent: St-Germain Cocktail Cart and Tasting Center, Bish Creative with co-entrant HH Global

Supermarket - Retailer

• Permanent: Isla NFL Old Spice, Diseko Soluciones
• Temporary: Mountain Dew Spectacular Display, Middlestreet Graphics and Display

Shop! MarketPlace 2026, held in New Orleans, brought together retail creators, manufacturers, suppliers, brands, retailers, design firms and consultants in a collaborative environment to discover new retail solutions, discuss emerging trends and build strategic partnerships.

“We’re incredibly proud of that Shop! MarketPlace 2026 continues to bring together the best minds in retail to celebrate the most innovative merchandising displays in the world. The OMA Awards highlight the creativity, strategy and execution that are shaping the future of the shopper experience,” said Murray Kasmenn, Executive Director of Shop! Association.

For a full list of the 2026 Shop! OMA Award winners, visit https://shopassociation.org/awards/.

About Shop! Association

Shop! Association (shopassociation.org) is the only not for profit global retail trade association dedicated to creating the shopping experience and is the catalyst for progressive evolution In-store. Shop! represents companies and affiliates worldwide from 32 countries. The association brings value to the global retail marketplace through connecting, networking, recognition, research and education programs, events and industry awards while also offering business-focused content, support and resources to retailers, brands, designers, producers and suppliers throughout the industry. The OMA Awards, Shop! Design Awards and Shop! Global Awards are owned by Shop! Association, and are part of the Shop! Awards program. Learn more at shopassociation.org.

About SmartWork Media

SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, PETS+ VMSD, Signs of the Times, Big Picture and Screen Printing, as well as its respective websites and events — The International Retail Design Conference (IRDC), Shop! Ideation, Shop! MarketPlace, and INVISION MATCH! Learn more at smartworkmedia.com.